Cicci di Carne.

Honouring eight generations of Cecchini butchers, Dario Cecchini is world renowned for making simple food with passion. Raised in the Tuscan village of Panzano, Dario believes that butchery should respect the whole animal. Cicci di Carne is a celebration of Tuscan tradition for the modern age. With three locations in New York City and Miami, Cicci di Carne reinvents the deli experience - bringing people together through Italian cookery and good sandwiches.

Dario's energy and larger than life personality is embodied by his mascot, accompanied by a carved wordmark. Linocut underpinned our main brand elements to capture the feeling of imperfect charm and the warmth of Tuscan hospitality.