Le Collectionneur.

L'Hotel du Collectionneur is the largest five star Parisian hotel, named and famed for its collection of priceless art deco artefacts. In 2018, we renamed its refurbished flagship restaurant, Le Collectionneur. Steering away from expected collection iconography, the humble, fastidious magpie becomes both the logo and directional signage. A mis-match of shiny objects gathered by the bird adds to the performance: from a sculptured nest, to cutlery on the tables.

Identity
Art Direction
Brand Story
Film