Lyrik:
Finding music in placemaking.
The new heart of Back Bay.
Lyrik is defining Boston’s most well-known cultural destinations. Built around a European-style piazza, the mixed-use development amplifies the city’s best experiences, from retail and dining to workspaces and hotel stays.
Connecting the loop from Newbury Street to Back Bay, Lyrik is inspired by its neighbors. Berklee College of Music and Boston Symphony Orchestra served as muses. This legacy of music, arts and culture underpin Lyrik’s dynamic identity.
Poetry from past and present.
Bold lyrics, collages and color set the tone for our visual language. Bringing a spirited history into our now and future, the identity is a reflection of an optimistic, vibrant world. Collage illustrates the beauty of eclecticism while showcasing Lyrik’s curated retail partners.
Bringing the beat back.
Referencing the power of nostalgia, we honor Newbury Street’s independent roots. Juxtaposing irreverent vintage photography with modern moments, we use lyrics to cement our connection between history and today. Some truths are universal and timeless.
