The new home for technology and design that powers SailGP - the fastest race on water. A global team of engineers and innovators are developing future technologies beyond sailing, for other industries and applications at sea, on land and in space.

Developing future technologies beyond sailing.

Driven by the mission ‘High Performance, Sustainable Innovation,’ SailGP Technologies is a purpose-led company. From custom software solutions to composites engineering, the company is branching out beyond the sea.

We wanted to create a brand identity that highlighted technical prowess over nautical experience. The central node, expanding and retracting into an expansive matrix reflects a constant finger on the pulse. Every aspect of this evolving landscape is seamlessly connected.

High Performance, Sustainable Innovation.

Typography and art direction culminate to strengthen the company's focus on applied technologies. A pared back colour palette flexes to work for a complex network of specialties: from aero & hydro dynamics modelling to metal machining and composite production.

Our Friends creative agency developed a brand identity for innovative company SailGP Technologies. Focused on showing the company's prowess in software and applied technologies outside of sailing. 

SailGP Technologies:

Innovation beyond the sport.

Developing future technologies beyond sailing.

High Performance, Sustainable Innovation.

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