SailGP Global Campaign.

Sailing is typically associated with the red trousered, blazer-wearing elite. But SailGP is a revolution in sailing. It’s for everyone. It's not the sport as you know it. This campaign wanted to change perceptions. SailGP is a genre-defying global championship engineered to appeal to a younger audience. It's for anyone that enjoys the excitement and thrill of sport.

Design & Creative Direction: OurFriends, Production: Knucklehead, Director: Max Fisher, Photography: Phil Adams