Samuel Adams.

Samuel Adams, the original craft beer, is a quintessential American brand with a European heritage. All core brand equities have been redesigned to create instant recognition. Timeless design champions the brand's most recognisable assets. When seen all together, the packaging creates a powerful ‘wall of blue,’ but when unwrapped, bottle and can colours can be surprisingly different. This is a declaration of beer independence.

Branding
Packaging
Typography
Illustration