South Standard.

There is a thriving scene in South Boston as a growing number of young people move around to the area. They want more space to grow, think and do - away from the hustle and bustle of downtown. Beach jogs replace the rat race, overtime is their time and the work life balance is tipped in favour of life.

To live at South Standards is to acquire a mix. A mix of friendships, community and cultures. This is expressed by the wordmark, formed of two contrasting typefaces that represent the diversity of the neighborhood.

Art Direction
Illustration by Miguel Porlan.