We redesigned Triumph’s global website as part of a large-scale identity refresh. Our main mission was to elevate the brand’s look and feel. The clean, editorial approach combined modernity with a sense of gravitas. We hero our bespoke typeface, Triumph Grand, created with Nikolas Type.
It was important the website translated our core brand strategy: we want every Triumph consumer to feel recognized and celebrated as an individual. Key parts of the user experience reflect this. Consumers can choose between a product view or model view, as well as select the model that works best for them. We also drive cross-channel engagement by highlighting Triumph’s expertise in fit — book a fitting appointment online, and dive deeper into each store’s unique features. Triumph has a presence on nearly every continent. We believe its digital footprint should present a distinct yet unified front.