Wakaze Japan.

Our partnership with Wakaze expanded to the company's homegrown roots in Tokyo. We pay homage to the experimental nature of their space in Sangenjaya: a joint microbrewery and modern izakaya. Packaging of their labs collection was inspired by the trial and error of a scientific process: adding, modifying, recalibrating as you go. The irreverent stickering reflects Wakaze's counter-culture ethos. Within the bar's interiors, we highlight the meticulous attention to detail required in sake brewing through premium, high-spec finishings. Balanced with youthful touches and attitude. Both packaging and interiors work together to empower Wakaze's core mission: make sake for everyone.

Branding
Placemaking
Interior Design
Packaging
Hospitality