Sa'Moto.

Chef Masaharu Morimoto is a name synonymous with knife mastery, precise craft and the unexpected. SA'MOTO is an experimental collection of Chef Masaharu Morimoto’s most loved Pan-Asian dishes, merging Asian flavors and Japanese techniques with American spirit.

The Chef's loyalty to the precision of the Damascus steel knifes inspired our identity — the knife's natural patterns are heroic. We extracted letters from unique Damascus patterns to create an organic and playful wordmark, reflecting Morimoto's ever-evolving individuality and fluid ethos.