Samuel Adams:
The original craft beer.
Date2019
LocationWorldwide
Type#Branding #Packaging #Typography #Illustration #Art Direction #POS
A quintessential American brand meets European heritage.
Samuel Adams brewed by the Boston Beer Company champions the brand’s most recognisable assets for instant recognition and a timeless design that will last for decades. When seen all together, the packaging creates a powerful ‘wall of blue,’ but when unwrapped, bottle and can colours can be surprisingly different. This is a declaration of beer independence.
Our Friends have created a timeless beautiful design that will propel our business for the next decade.
Jim Koch, Founder, The Boston Beer Company
