Whoop.

Introducing WHOOP: the future of wearable fitness technology, worn by elite athletes such as LeBron James and Michael Phelps.

Behind every great athlete, is a wealth of data. Understanding how we train, sleep and recover can help us reach our full potential faster. The packaging and art direction bring the body’s inner intelligence to the fore. We play with the contrast between discovery and mystery, suggesting that knowledge is power. Uncovering valuable data — sometimes it’s a matter of perspective.